Reel of various content I have directed over the years.
• Expert with user acquisition, engagement, and retention
• Maximize conversions and return on ad spend for digital platforms from Google, Meta, Reddit, X, and TikTok Ads
• Passionate about continuous improvement and staying ahead of industry trends
• Creative and detail-oriented content creation specialist
• Develop engaging and high-quality content across various platforms
• Craft compelling copy, producing multimedia content, and utilizing SEO best practices to enhance visibility
• Manage and optimize content calendars
• Experienced and motivational team building specialist with a proven track record in fostering collaboration, enhancing communication, and boosting team morale
• Skilled in designing and facilitating team-building activities, conflict resolution, and leadership development
• Strategic and creative social media specialist with a strong track record of growing online presence and engagement
• Skilled in crafting compelling content, managing social media campaigns, and analyzing performance metrics
• Proficient in leveraging various platforms, staying current with social media trends
• Creating token launch plans and whitepapers
• Building and maintaining a web3 gaming audience ahead of a token launch
• Setting up and running web3 nodes
• Produced a podcast talking to some of the biggest leaders in the web3 gaming space
• Craft compelling messages and managing media relations
• Develop strategic communication plans, handling crisis communications, and enhancing brand reputation
• Write social copy, press releases, and customer outreach emails
• Cultivate and manage impactful influencer relationships
Meet Bobby Gunn, 70-0 in underground bare knuckle boxing matches. (Senior Producer, Bleacher Report)
Cloud Castles is a web3 video game where giant monsters battle to the death, built in Unreal Engine 5 . (Head of Content, DIG)
The Knicks "Statement Edition" jersey was released in 2019 to celebrate the city of New York. (Senior Producer, Knicks)
This re-enactment of the Tom Brady "Deflategate" scandal has since gotten over 6 million views, and is still one of the most watched original pieces of content in BR history. (Senior Producer, Bleacher Report)
While at Madison Square Garden I worked with our partners like Delta, Lexus, Chase and Budweiser. Here is a recap of some of those partnerships. (Senior Producer, MSG)
DreamWorld is introducing a one-of-a-kind AI text-to-3d asset generation feature into their open world video game. (Director of Marketing, DreamWorld)
I led a 300+ influencer marketing campaign for trying the video game DreamWorld on Steam, and this was the result! (Director of Marketing, DreamWorld)
Counter Logic Gaming is an esports organization comprising of League of Legens, CSGO, Super Smash Bros and many other gaming professionals. (Head of Content, CLG)
Copyright © 2024 Kyle John Blake - All Rights Reserved.