Brands
Video Reel
Reel of various content I have directed over the years.
Skills
Growth Marketing
Growth Marketing
Growth Marketing
• Expert with user acquisition, engagement, and retention
• Maximize conversions and return on ad spend for digital platforms from Google, Meta, Reddit, X, and TikTok Ads
• Passionate about continuous improvement and staying ahead of industry trends
Content Creation
Growth Marketing
Growth Marketing
• Creative and detail-oriented content creation specialist
• Develop engaging and high-quality content across various platforms
• Craft compelling copy, producing multimedia content, and utilizing SEO best practices to enhance visibility
• Manage and optimize content calendars
Team Building
Growth Marketing
Team Building
• Experienced and motivational team building specialist with a proven track record in fostering collaboration, enhancing communication, and boosting team morale
• Skilled in designing and facilitating team-building activities, conflict resolution, and leadership development
Social Media
Communications
Team Building
• Strategic and creative social media specialist with a strong track record of growing online presence and engagement
• Skilled in crafting compelling content, managing social media campaigns, and analyzing performance metrics
• Proficient in leveraging various platforms, staying current with social media trends
Crypto/Web3
Communications
Communications
• Creating token launch plans and whitepapers
• Building and maintaining a web3 gaming audience ahead of a token launch
• Setting up and running web3 nodes
• Produced a podcast talking to some of the biggest leaders in the web3 gaming space
Communications
Communications
Communications
• Craft compelling messages and managing media relations
• Develop strategic communication plans, handling crisis communications, and enhancing brand reputation
• Write social copy, press releases, and customer outreach emails
• Cultivate and manage impactful influencer relationships
Video Work
DreamWorld IGN Gameplay Trailer
We took an authentic approach by capturing 100% of this footage in-game, and it resonated with IGN's audience, reaching more than 1 million viewers, and driving thousands of signups. (Director of Marketing, DreamWorld)
Cloud Castles Cinematic Trailer
Cloud Castles is a web3 video game where giant monsters battle to the death. We created this cinematic trailer entirely in Unreal Engine 5. (Head of Content, DIG)
MSG Partnership Sizzle
While at Madison Square Garden I worked with our partners like Delta, Lexus, Chase and Budweiser. Here is a recap of some of those partnerships. (Marketing Content Production, MSG)
Knicks TV Spot
The Knicks "Statement Edition" jersey was released in 2019 to celebrate the city of New York. (Marketing Content Production, Knicks)
Influencer Gaming Trailer
I led a 300+ influencer marketing campaign for trying the video game DreamWorld on Steam, and this was the result! (Director of Marketing, DreamWorld)
Esports Hype Trailer
Counter Logic Gaming is an esports organization comprising of League of Legens, CSGO, Super Smash Bros and many other gaming professionals. (Marketing Content Lead, CLG)